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Tempt Brings Extreme Retail to GlobalShop 2014

Retail marketers experience visual solutions designed to command attention, engage shoppers

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Tempt In-Store Productions, a Quad/Graphics, Inc., company, introduced specialty and national retailers and global brand marketers to extreme in-store marketing ideas at GlobalShop 2014, the world’s largest event for retail design and shopper marketing, March 18-20 in Las Vegas. Tempt’s extreme-sports-themed booth featured a wide range of visual solutions designed to help retailers command attention in the marketplace, and create a dynamic in-store environment.
 
“We are excited to be part of GlobalShop again this year to highlight the breadth of our capabilities that help retail marketers communicate with their in-store shoppers,” said Mike Draver, president of Tempt. “The Tempt booth will showcase innovative visual solutions that command attention in the marketplace. Our emotionally-charged signage, displays and point-of-purchase options are of particular interest to retail marketers looking for new ways to engage shoppers in the store.”
 
Bold, colorful signage featuring unique graphics on a variety of substrates drew visitors into the booth where they learned from retail and brand marketing experts about the range of solutions and capabilities available to accommodate any in-store need. The company also featured free-standing displays created by its structural design team, highlighting Tempt’s ability to bring an idea from initial concept through to final in-store execution.
 
“It’s important that the shopping environment, including retail signs and displays, pique interest and engage shoppers to move them to take action,” Draver added. “Our creative ideas and collaboration help create a unique shopping experience to capture shoppers’ imaginations and provide a seamless execution on the path to purchase.”

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